Trade show exhibitors often struggle with what information and images include on their trade show display graphics. Many offer a wide range of products and services, and may feel frustrated when trying to distill their pitch down to a “billboard”...

Just after the fall busy season is a great time to look back at your 2009 Exhibiting successes and to consider your 2010 schedule. What shows were your best performers? Where could you expand your company’s presence to get more out of your event...

Exhibiting at trade shows is a vital part of the marketing mix, but the effort can represent a significant investment.  Trade show participation has been shown to be a cost-effective way to generate leads and close new business, according to the...

When experienced trade show coordinators hear the words “Custom Trade Show Display,” they may think of the heavy wood construction of traditional trade show display designs. Similarly, when they hear the phrase “Portable Display” they no doubt think...

Rental trade show programs are an increasingly popular way exhibitors are participating in trade shows. But how does an exhibitor evaluate and select a trade show display rental provider? Here are some questions a trade show coordinator should...