Let's face it. As ubiquitous as the term social media has become in the PR person's lexicon (and hopefully client programs) the majority of pros still continue to engage journalists as part of their core service offering. Many (mistakenly) believe...

Two pieces broke over the weekend that make me wonder if the modern practice of public relations may finally be getting its just due. Or maybe the PR biz hasn't changed as much as we'd all like to think. Both stories touch on the old and the new, the...

I promise. This is my last report for a while from the field of social media dreams. Today, I had the pleasure of participating in PR Camp New York. The use of the word "camp" in a social media context probably has its origins from the pod(casting)...

As one of the 74 percent of Americans who reads "a printed or online newspaper" at least once a week, I couldn't help but notice the full-page ad that broke in the "Money and Investing" section of Friday's Wall Street Journal, and again today. It was...

I finally had a chance to attend one of O'Reilly Media's Web 2.0 Expos (as opposed to "the more exclusive" Web 2.0 Summit) this morning at New York's Javits Center -->. I choose to audit the panel called "Real-Time Marketing: Operationalizing the Use...