Retailers in India have already started the concept of co-branded credit cards. A current example would be the aggressive salesperson in any Spencer’s store showcasing the HSBC-Spencer’s offering. Another vivid example would be the Future Group...

“German Engineering, Made for India” An entire Times of India edition blanketed with only Volkswagen, over and over again as each page was turned on by surprised readers & confused marketers. Confused & in awe only because of the gravity of the...