image credit:  victor nuno I have a theory.  I believe that the ability to make art, whether music, drawing, painting, sculpting - it doesn't matter what kind - is an inherently human trait. Anyone who makes the statement "I am not creative" is...

Lately I’ve been having conversations with several people about what is clean, effective and beautiful web design. Seems like I inspired a few of my professional and casual acquaintances to start their own blog from my post on the importance of...

Something interesting has happened with the advent of all people and companies becoming media.  It is now possible to shift your PR from the infinite treadmill of push to the more reliable and greater returns of pull. This is a complete 180 from how...

In Think Twice:  Harnessing The Power of Counterintution, Michael J. Mauboussin postulates that a diverse crowd will always predict more accurately than the average person in the crowd. He takes social scientist Scott Page’s diversity prediction...

PubCon Las Vegas 2009 is fast approaching, and I’m looking forward to speaking at the 2009 event. For those not tapped into the marketing event circuit, PubCon is four days of leading edge education and networking in over 90 sessions featuring 200...

Something popular web publishers have latched onto – that differentiates from many (but not all) traditional reporters  – is the power of understanding your audience. I’m not talking a shallow understanding of the genres your audience is interested...

Catering to those with an interest in a specific niche is important, but this alone is not a guaranteed recipe for success.  The other necessary ingredient is to cater to the influencer audience within that niche.  It’s simple, effective and not a...