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The Future of Media

The official blog of the Interpublic Emerging Media Lab, a center for cutting edge marketing innovation.
The Future of Media Blog  
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Holiday bounceback thanks to…robotic hamsters?

Nov 24, 2009
Can you feel it in the air? That brisk breath of air may not be the weather; instead it’s the sharp inhale as retailers who have spent as much as nine months preparing for the holidays step back, square their shoulders, and prepare to face what...

1st rule of Facebook, do not talk about Facebook

Nov 12, 2009
We have officially found our favorite-ever Facebook application that uses Facebook Connect to deliver a blood-racing, sweat-induced fever. Welcome to the Fight Club 10th anniversary site. Waste not a moment longer, click here for the experience. If you...

Google brings AdMob under its umbrella

Nov 9, 2009
Huge news in mobile today: Google just announced an acquisition of AdMob, the ad network which was the first to serve in-app ads on the iPhone. This deal makes a lot of sense, and is going to impact long standing changes to mobile advertising. It...

Branded virtual goods now fully "baked"

Nov 6, 2009
This week chocolatier Godiva launched a virtual goods based marketing campaign to launch their new “Bakery Shop” selling Godiva Baked Desserts. To introduce the cupcakes, cakes, and gift baskets to consumers, they recruited AdNectar to create branded...

New media solutions for new mamas

Nov 4, 2009
For those who know Lab Director Lori Schwartz, it’s not a shock that she’d bring her love of emerging media home with her. Lori’s been an evangelist of advanced TV and video, interactive content, and industry partnerships for as long as anyone...


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