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the gr||||ng - warning label: hot

the gr||||ng is an interactive blog that challenges conventional thinkers and thought in B2B marketing. It’s designed to create a vibrant conversation in which we keep innovating, questioning and improving the various practice areas in this fast-moving se
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Next Grilling – ONLINE vs. ONSITE events: what's the future?

Nov 29, 2009
December 2, 2009, 9 a.m. Pacific Time, 11 a.m. Central Time, 12 noon Eastern Time, 5 p.m. UK Time David Rich, Senior Vice President, Program Strategy/Worldwide, at George P. Johnson Cathy Breden, Executive Director at the Center for Exhibition...

Last Grilling – so, do analysts still matter?

Nov 18, 2009
I’m surprised I even made this grilling – I suffered from the worst bronchitis in living memory in the run-up to this session. Fortunately, I managed to recover just in time. So, do analysts still matter? The live broadcast was positively animated with...

Leads, Demand Gen & Marketing Porn

Oct 29, 2009
Yeah yeah, I know – the only reason you kept reading, is because you’re into leads and demand gen. I’ll get back to marketing porn in a moment. Is there really a difference between lead generation and demand generation? Our friends at Marketo put it...

The problem with Google's new display advertising tool

Oct 24, 2009
I love Google, have done for a long time. But our relationship has been strained lately. Things haven’t been the same and I simply can no longer pretend that everything is OK. I’m done with sheepishly hanging on its every word, just because it looks at...

Here we go…everything is going to be juuuuust fine

Oct 22, 2009
With Google posting its strongest quarterly profit ever ($1.6b) and tech companies such as IBM following suit, the recovery is well and truly under way. Or is it? It is. Almost. Well…kinda. Not in marketing departments. Yet. I have spoken to a number...


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