If you’re a dealer, or in sales at a dealership or retail center of some sort, spend a few minutes answering this question: If you could, what would you teach your distributor or the OEM of your product or service about sales if you could? What...

A few months ago, one of my coworkers brought in a magazine she received that was sponsored by her car manufacturer. The magazine was a compilation of different articles from magazines in which she’d previously indicated an interest. It had her name...

Our company is getting ready to launch a midsize sedan for one of our automotive clients…it’s an amazing product. Should be a huge success, right? The thing is, the midsize market is a 1.7-million sales market dominated by makes with a “T” or...

Imagine the reaction of the stone cutter chiseling the Gettysburg Address on the south wall of the Lincoln Memorial when the curator says: “We have just a few minor revisions.” Yet many times, we writers react that way when our words are reviewed:...

This summer, I attended the Blog Indiana Conference. The most impressive things I learned were about search engine optimization (SEO). There were so many different opinions on search, and they pretty much fell into two schools of thought: 1. Optimize...