Kadet Communications helps clients move people through communications strategy, brand positioning and storytelling.  It also is a one-man-show, which means that when I want to have an all-employee meeting on strategic communications, it helps to have...

Each work day for me starts with a skim of what’s been sucked into my Google Reader.  Here’s where I stopped skimming and started reading this morning. Enjoy! Kevin Hillstrom’s “Glieber’s Dresses” Series. Iconoclastic direct marketing guru Kevin...

My  deep, dark secret is that I like comic books.  I was hooked on super heroes the day my 5th grade teacher gave away his comic collection to his class, and though I stopped collecting years ago, I never stopped being a fan. I still follow the...

Two weeks ago, I drafted a social media policy for a client, and in the next week, two more clients were asking about establishing policies of their own. Something’s happening here.  A recent article in the StarTribune here in the Twin Cities put a...

I thought I’d collect my last few posts into one big ‘ol post.  The point to all of this is to show that you can think about social strategies in terms of “valuable activities you can measure.” The challenge, as always, is to measure them in sales....