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The Kadet Communications Blog

strategy + positioning + storytelling
The Kadet Communications Blog  
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The Coming B2B Bad Service Social Media PR Nightmare

Feb 3, 2010
Jeremiah Owyang offers yet another case study of how a consumer brand was engulfed in — and then escaped from — a PR crisis caused by the unfortunate  (for the company) combination of poor customer service to a customer who happens to have significant...

From The Bad Writing Blog

Jan 25, 2010
I’ve started this little experiment of a blog called “The Bad Writing Blog”, a blog dedicated to what I think is a unique view of  good business writing.  Check it out at thebadwritingblog.wordpress.com.  Here is today’s post: I’ve noticed a...

Working Backward from the Customer

Jan 7, 2010
Daniel Lyons interviewed Amazon’s Jeff Bezos for Newsweek about the success of the Kindle and how he runs his company.  What is clear is that Bezos’s Amazon has a culture unique from any other I’ve experienced.  In particular, Bezos talks about how...

Happy New Years Ago

Dec 31, 2009
Let us leave 2009 with the wisdom of some folks steeped in the new media of their own times. On the need for great writing: “The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end...

Social Media Certification – Who's In, Who's Out?

Dec 30, 2009
A client sent me this link:  a checklist to determine if someone who has hung out a shingle as a “social media expert” is indeed worthy of the title. I thought it  was kind of funny and interesting and infuriating at the same time. It’s not...


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