A case study about their 72 hour fare sale The trick to good PR and social media measurement is to work very closely with the online marketing team.  Learn to use tracking links and landing pages for each press release and social media...

Shabbir Safdar is giving tips about how to monitor and deal with a crisis online. Content that  gets posted online stays online.  Forever.  If Google sees it as the most relevant content it will still be there years later. You can move it off...

  Anne Carelli, Digital Comm Manager for Coke is talking about their social media activities Several years ago Coke realized that Coke.com is not their home page – it is Google.com, digg.com and YouTube.  Take the time to keep abreast of what is...

Sam Ford of Peppercom: Listen at all opportunities – make every moment a listening moment. We’re talking to our customers all the time but are we listening? We have new media platforms – blogs, Twitter, Amazon, Yelp and Get Satisfaction. Everyone is...

I am in Washington DC today at the PR News How-To conference.  The first session starts at 9 am with How to Listen to your Stakeholders.  The trainer is Sam Ford Director of Customer Insights, Peppercom and he will cover: How to listen to your...