Peeling back the old ideas and traditions of marketing and looking at new and innovative ways of getting "the message" across. Ripe ideas are all around us. Open your mind and let the creative juices flow.
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This is a content from: The Marketing Fresh Peel
It’s not always about being the flashiest or slickest, sometimes it just means using the tools you already have at your disposal in smart new and creative ways. Ikea proves this brilliantly in their...
This is a content from: The Marketing Fresh Peel
Chris Brogan discusses what he calls, The Serendipity Engine, at Web 2.0 Expo NY 09.
Some takeaways:
Social media tools allow brands to acknowledge consumers and say, “I see you. There is a person...
This is a content from: The Marketing Fresh Peel
We’re only days away from another Thanksgiving Day celebration, spent with friends and families, eating lots of great food and watching football. That also means that retailers are just days away from...
This is a content from: The Marketing Fresh Peel
Download the Brand Touch Cycle pdf
A discipline that I consistently see organizations struggling with is in fully understanding the importance of touchpoints of their brand.
Yes they understand the...
This is a content from: The Marketing Fresh Peel
Photo credit: dotbenjamin
For the last two years I’ve hosted a very unscientific poll/survey to find out what companies over the past year have shown that they were listening. The goal was to get an...
