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The Marketing Fresh Peel

Peeling back the old ideas and traditions of marketing and looking at new and innovative ways of getting "the message" across. Ripe ideas are all around us. Open your mind and let the creative juices flow.
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Ikea Facebook Marketing Proves Smart & Simple Wins

Nov 26, 2009
This is a content from: The Marketing Fresh Peel It’s not always about being the flashiest or slickest, sometimes it just means using the tools you already have at your disposal in smart new and creative ways. Ikea proves this brilliantly in their...

The Serendipity Engine of Social Media

Nov 23, 2009
This is a content from: The Marketing Fresh Peel Chris Brogan discusses what he calls, The Serendipity Engine, at Web 2.0 Expo NY 09. Some takeaways: Social media tools allow brands to acknowledge consumers and say, “I see you. There is a person...

Black Friday Opportunity: Make it a Party, Cultivate Fans

Nov 21, 2009
This is a content from: The Marketing Fresh Peel We’re only days away from another Thanksgiving Day celebration, spent with friends and families, eating lots of great food and watching football. That also means that retailers are just days away from...

The Brand Touch Cycle

Nov 19, 2009
This is a content from: The Marketing Fresh Peel Download the Brand Touch Cycle pdf A discipline that I consistently see organizations struggling with is in fully understanding the importance of touchpoints of their brand. Yes they understand the...

Who Is Listening? The Eight Stages of Listening

Nov 17, 2009
This is a content from: The Marketing Fresh Peel Photo credit: dotbenjamin For the last two years I’ve hosted a very unscientific poll/survey to find out what companies over the past year have shown that they were listening. The goal was to get an...


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