Small business marketing education and insights. Jay uses his 4-Spot Marketing Model to give small business marketing advice on branding, customer experience, word of mouth, advertising.
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Here are some of the week's best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated.
Last week at SWOMfest there was a lot of talk about the function of word of mouth and it's relationship to customer loyalty. I'm guessing it will also be a hot topic next week at the WOMMA Summit. If you watched the video of word of mouth ideas I...
The Need to be Everywhere?
The three primary social media channels for marketers and professionals are Facebook, Twitter, and LinkedIn. Most people in my professional network are on all three. Do we really need to be? This week I downloaded and...
Starbucks is hiding their logo, opening new stores under names like "Roy Street Coffee and Tea" and "15th Ave. Coffee and Tea." Why? Bryant Simon calls it Brand Avoidance, I call it brand backlash.
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More important than where you advertise is what you say in your advertisement. The most important determinant of advertising success is the copy that goes in the ad. So, before you waste another dollar on advertising, ask yourself these questions:
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The Internet show about small business marketing. Podcast Episode #44 - What's the Secret of a World-Class Customer Experience
This episode of the Power to the Small Business podcast features John DiJulius, author of What's the Secret: To...
So, you're dabbling in this Facebook thing for your business and learning as you go. Probably wondering exactly what goes where and what you should do. Here are a couple of the basics of using Facebook for business.
Profiles and Pages
The...
