Everyone talks about how to multi-task… yesterday I had a conversation with David from the Brown County Career Resource center and we discussed single-tasking. That is… turning off your phone,...

One of the projects I’m working on right now is a great ebook for folks who attend my Blog Indiana session on Blogging for SEO! It’s only 12 days from the event, so be sure to register and be...

While Internet-based marketing tactics might be way cooler than some boring old print ad, that coolness factor doesn’t relieve you from doing basic branding work. All touchpoints are prime...

Although I’m nearing 2,000 blog posts on The Marketing Technology Blog, it doesn’t mean that all the hard work I’ve poured into each post is recognized. Few people realize it, but it is possible to revive old blog posts and get new...

The Real Estate industry has undergone some huge changes thanks to a housing bubble (predicted here), technology changes, and further domination of search online. The bubble as well as the rise...

Google’s gold standard of whether or not a website should be ranked well continues to change over time, but for quite a while the best method has gone unchanged… relevant backlinks from legitimate, authoritative sites. On page Search Engine...

TMI = Too Much Information. Most websites are built with TMI. I’d be willing to bet that there are 5 top locations everyone looks for on a typical website in addition to the homepage nowadays: Contact Page Customer Support Products and...

An important, but unfortunately too-often overlooked, aspect of web design is usability. Most experienced web designers understand the basic concepts and principles of usability, but the more complex a website, the more important usability testing...

This may be a repeat post… but I really need to emphasize this. I’ve watched several companies stumble all over social media strategies. They eventually abandoned it altogether. The question I couldn’t get them to answer was why had they attempted...

What would the Return on Investment be if you could change your marketing mix? This is a question that large customers with complex marketing strategies (that are balanced between a multitude of mediums) ask themselves every day. Should we drop radio...