Everyone talks about how to multi-task… yesterday I had a conversation with David from the Brown County Career Resource center and we discussed single-tasking. That is… turning off your phone,...

One of the projects I’m working on right now is a great ebook for folks who attend my Blog Indiana session on Blogging for SEO! It’s only 12 days from the event, so be sure to register and be...

While Internet-based marketing tactics might be way cooler than some boring old print ad, that coolness factor doesn’t relieve you from doing basic branding work. All touchpoints are prime...

Although I’m nearing 2,000 blog posts on The Marketing Technology Blog, it doesn’t mean that all the hard work I’ve poured into each post is recognized. Few people realize it, but it is possible to revive old blog posts and get new...

The Real Estate industry has undergone some huge changes thanks to a housing bubble (predicted here), technology changes, and further domination of search online. The bubble as well as the rise...

My husband, the fabulous and talented creative director Steve Nealy (shameless plug), and I spent a few days this week at the historic West Baden Springs Hotel in southern Indiana. Let me say before I get into the meat of this that if you live within a...

If you are an expert in your business, you know more than almost anyone about what you do and about the details of your product. Your product, by the way, can be a service, a website, or a tangible good. Whatever constitutes your product, you can...

We once had someone tell us that we, or rather our form building application, wasn’t “sexy”. In some respects I guess that person was right. Forms, by themselves are not sexy, but to the people who use them and depend on them to gather data, they...

The first time I noticed a cool skin on a laptop, it was Jason Bean’s bnpositive logo on a skin on his laptop. It really makes him stand out in a sea of laptops and is noticeable from across any conference room. I decided to go design my own skin for...

Overwhelmed with the amount of information, apps, and new solutions coming at you?  I know I am!  Call me silly, but some of the items I mention today may be old news to many, but with so much information out there, who can really keep up.  Unless...