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Are your email subscribers clicking through to your websites, ordering your products, or registering for your events as expected? No? Instead are they simply unresponsive, unsubscribing or (gasp) comp...

I have fallen into a rather nasty habit of putting some emails aside for action for a month or more. I have a triage system for incoming emails. If they don’t require my immediate attention or a...

The folks at Cantaloupe distributed this incredible video just in time for Halloween. I even got to make a little cameo appearance since the interviews were filmed at the ExactTarget Connections conf...

Last week I found a great example of a really unobtrusive way to use email marketing as a way to drive traffic to social media. The email came from Dick’s Sporting Goods. It was a simple, we...