If you've been a long time subscriber of The Marketing Technology blog... First: Thank-You! Second: If you're subscribing via RSS, could you be so kind as to update your RSS feed to http://ma...

If you've been a long time subscriber of The Marketing Technology blog... First: Thank-You! Second: If you're subscribing via RSS, could you be so kind as to update your RSS feed to http://ma...

Lately I’ve been overhearing a lot of conversations about marketing that sound more like “FIRE!” than “Ready. Aim. Fire!” I know budgets are tight and some marketers are...

I attended a great event yesterday called the Innovation Summit, which was put on by Indy-based TechPoint. Clayton Christensen, the speaker, professor, and author from Harvard University spoke about D...

I love the Mac ads. Most people do, because they’re funny, without being offensive.  They don’t bore us with product details, but in 30 seconds or less, resonate with their aud...

TMI = Too Much Information. Most websites are built with TMI. I’d be willing to bet that there are 5 top locations everyone looks for on a typical website in addition to the homepage nowadays:...

No, I am not going to unveil a new great and wonderful technology, website, or other marketing silver bullet that will rocket your company into super stardom.   I am talking about great customer s...

A friend was telling me a story the other day. She’d felt she’d been burned by a company she’d been doing business with and needed to vent about it. Several months ago, when the r...