Scott Lackey, co-founder & strategic director of Jugular, a New York City ad agency, comments on The New Advertising: from the Internet to guerilla marketing.
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So...indulge me a bit here. I know this is an advertising blog and I know blogs should stay on message. But it's Friday. I want to have some fun & I'm repurposing a list from a response I provided to another blog where the author asked what 7 songs you were listening to right now. Here are mine (8). Singles for the most part...but also love the records they're from.Radiohead: "Creep": Back on the B...
Earlier this year I wrote a long, historical review, of the Apple 1984 spot and why I thought it was the best commercial ever produced for any Superbowl: (http://thenewadvertising.blogspot.com/2008/02/best-super-bowl-ad-ever-apple-1984.html). Recently, my business partner and Jugular creative director, Jeff Griffith, told me about this inspired piece of work that was used to open the 2007 Hatch Awa...
So...at 4:30 this afternoon I got an email where Coldplay announced the opening of the contest for their "free" concert in Madison Square Garden in New York where ALL the tickets are free. I'm really bothered by how Coldplay handled this announcement. It was certainly easy enough to enter the contest and that went well. UNTIL I READ THE FINE PRINT. Remember I'm an ad guy so I read the fine print. T...
Here's another escalation in the "free" marketing war started by Radiohead last fall with their pay what you want for In Rainbows.Coldplay has announced that they'll be playing two free shows this June to coincide with the release of their new album Viva la Vida or Death and All His Friends. Sounds like a Gabriel Garcia Marquez novel to me. One show at Madison Square Garden in New York City. Anothe...
Catholicism and its traditions have dominated the news following the Pope's recent visit to the U.S (quite justifiably, all kidding aside). So now's the time to roll out the best product placement for the church I've ever seen. Advertising is a bizarre business (believe me I do it every day for a living) and product placements, in my mind, generally are obvious and annoying. That's what's so great...