Scott Lackey, co-founder & strategic director of Jugular, a New York City ad agency, comments on The New Advertising: from the Internet to guerilla marketing.
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OK Heineken Light I'm impressed... at about 2 PM got an call from an excited advertising friend out for a lunch hour walk in front of Grand Central. "Heineken Light is handing out beer on the street."
Jugular, our ad agency, is on 39th Street, three blocks from Times Square. But I haven't been out much of late because we've been preoccupied with a new internet advertising account where we've been creating banners of all shapes and sizes.
Earlier this year I wrote a long, historical review, of the Apple 1984 spot and why I thought it was the best commercial ever produced for any Superbowl.
This is smart. Very smart. Take a look at the installation that popped up a few weeks ago in the middle of one of the new enlarged, Bloomberg-inspired traffic islands at Broadway and 23rd St. In fact it's so "noisy" it borders on the invasive. But you...
