OK Heineken Light I'm impressed... at about 2 PM got an call from an excited advertising friend out for a lunch hour walk in front of Grand Central. "Heineken Light is handing out beer on the street."

Jugular, our ad agency, is on 39th Street, three blocks from Times Square. But I haven't been out much of late because we've been preoccupied with a new internet advertising account where we've been creating banners of all shapes and sizes.

Earlier this year I wrote a long, historical review, of the Apple 1984 spot and why I thought it was the best commercial ever produced for any Superbowl.