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The Toad Stool

A "frank-but-fair" view of the confluence of advertising, marketing and Web 2.0.
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One Size Does Not Fit All

Aug 4, 2008
The more I look at how The Real Digital Revolution has affected our relationship with advertising, the more I’ve come to realize how important it is to realize that the social media tools we recommend are very much dependent on the type of...

Enough With The Guilt, Facebook

Nov 5, 2009
"Your mother is just sitting there. Alone. In the dark. But that's okay, you're busy. You go right ahead and play Bejeweled Blitz. I'm sure she won't mind." Facebook has introduced a lot of boneheaded features over the years, but one that seems...

Towards A Two-Tier System of Media Consumption

Nov 3, 2009
One of the trends I’ve been keeping my eye on is the speed at which we seem to be headed towards a two-tier system of media consumption, with commercial free content available for those willing (and able) to pay for it, and ad-supported content for...

The Stubborn Mule-Like Tendencies of Reactionary Thinking

Oct 28, 2009
Three random events transpired recently. Each fairly innocuous, in and of itself, but together they served to remind me how much the world hasn’t changed once you leave our particular neck of the woods. (Or the internet, as the case may be.) The...

Real Time Goes Prime Time

Oct 21, 2009
So it seems like both Bing and Google are in the process of cutting deals with Facebook and Twitter to use their databases for real time search. The result would seem to be a boon for Twitter and a potential land mine for Facebook. Most people tweet...

More Magic Advertising Words

Oct 20, 2009
The Wall Street Journal' Kara Swisher reported yesterday that Yahoo! was moving its ad account from Ogilvy to Goodby. The news was greeted in ad circles with the usual schadenfreude and proclamations that golden child Goodby would “finally give them...

One Size Does Not Fit All



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