Of we all know that Mom’s rule the world but did you know that they are using online to extend their power and influence further? We participated in research led by our sister agency Euro SharpeBlackmore and with Mom Central to give a better view of...

Global warming and climate justice. We are running a campaign driven by Bob Geldof and Kofi Annan pushing G8 leaders to address environmental issues at the next G8 in Copenhagen December 7. Have a look at the website, download the song it’s...

I spent this Thanksgiving weekend in and around Beamsville and came across Daniel Lenko’s approach to building his brand. He follows the marketing principle that when everyone else Zigs; you Zag and judging by the sales I saw while I was there he is...

Been hearing anything about the movie “Paranormal Activity“? They have a pretty solid social media release strategy, which can be read about here. So I set up a social media search and you can see the volume result from Twitter.

Here is what Rob has written lately. Good stuff. One of the things that surprises me is when marketers starve the paid search budget in favour of spending everything on a television. Television does a great job of driving awareness and product...