Those well versed in the search game can easily chronicle how the act of social linking gave way to the link economy. When Google gave quality links value, the game was all about how to get them. Can't get favorable external mentions? Swap links. Goo...

"This is not about measurement, but about organizations and their capacity to manage this changing real world of reputation. They find it hard to do this, because they're stuck in an old-world broadcast model." The speaker: Bryan Eisenberg. The...

How are things? Trick question: it's a matter of perspective. It's a matter of how you frame things. Hardly anyone searches for "february blahs" (you can look it up on Google Insights for Search), so full steam ahead? Not so fast. The number of people...

It's becoming a truism that search engine marketing as practiced by busy in-house marketing managers, and others in similar positions who may drift in and out of direct responsibility for those initiatives, need serious "brushing up" every year or so....

Jason Calacanis, the notorious web entrepreneur of Weblogs, Inc., and Mahalo fame, recently raised a flap by telling everyone to boycott comScore and indeed, to sell or short-sell its stock. I'm glad I came to my senses and decided not to get caught up...

Google's impressive Q4 2009 earnings report makes certain aspects of the business clear for all to see. For example, they report that revenues of $2.07 billion in revenue was generated by "Google partner sites through its AdSense program," and that...