Back in high school, one of my teachers told the class that he never had a glass of wine when he went out to dinner with his wife. It wasn’t because he didn’t drink, he said, but rather because if he were pulled over on the way home, a DUI would...

My new book is out. Yay! The book is officially called Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It. Social Pollination is about how small businesses can and should be using social media – starting with...

I was lucky enough to meet Ted Wright, founding partner of Fizz Word of Mouth Marketing, last night in my Integrated Brand Communications class. He was charming, funny, and had incredible word of mouth marketing tips drawn from a decade of experience...

I recently visited the website for The Ocean Agency, an interactive marketing firm based in Chicago. The company has reached out to me several times on Twitter and even written about me in their blog recently. Here is my issue though. They are sharing...

I work from home most days, but this weekend I was able to get out of the house and into the Chicago social scene. The main thing I noticed was how much more I can learn from other people just by listening and putting in some face time. As much as I...