How will you get new clients and business in 2010? As an “Indie”, I have found the best new clients through referrals of current clients. New prospects looking for PR who have already seen and heard about my work seem to get what I can offer. When...

Phoenix PRSA is headed to the Hotel Valley Ho again for the annual holiday mixer! Join us poolside as we celebrate our membership and another year of furthering the profession. Complimentary fare such as chicken and beef sliders, antipasti, cheese...

There has been mention of possible toll roads in Arizona before; and according to the article in today’s Arizona Republic, it’s looking more and more like reality.  High Occupancy Tolls (HOT) may have found their best timing, with ADOT looking for...

The buzz about the Sarah Palin photo on Newsweek’s cover is roiling people up. But while it is spilling into a sexist argument, I find it a useful example of how images are used in buzz creation. Magazines know this so well, that people ought not be...

Computer hackers are increasingly targeting public relations firms with a sophisticated e-mail scheme that breaks into their computer networks to steal sensitive data, often linked to large corporate clients doing business overseas. The intrusions are...