Content Marketing is like publishing — you need an editorial calendar and a bit of discipline.  This guest post on Junta42 by Russell Sparkman of Fusionspark Media talks about how frequently you should be doing different elements of your content...

Velocity was just shortlisted for an Econsultancy Innovation Award for its work with ShipServ.  The recent Content Marketing and Social Media campaign is up against 3M, IBM and Essence for the Innovation in B2B Marketing prize. The campaign,...

John Watton, Chief Marketing Officer for ShipServ, last night won the prestigious B2B Marketer of the Year award presented by B2B Marketing Magazine. Watton beat formidable competition, winning recognition from the judges for the way he transformed...

Deer... headlights... Woke up in a haze on a strange sofa in an unknown flat. Looked down: dinner jacket. Weird purple stain on shirt. Ah — it wasn’t a dream then: John Watton, our intrepid ShipServ client really did win B2B Marketer of the Year in...

I spent a fun and productive day at Econsultancy’s heavily moustachioed Marketing Masterclass #OMN last week. I thought conversion experts Craig Sullivan (in particular), Markus Shilling and Louise Mullock stole the show. Why acquire users at...