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If you are working on a new website you might want to consider the URLs and make sure that you have a strategy in place to ensure that both your users and search engines can find things on the new site when it goes live.
As Tom mentioned in his blog...
A descriptive URL is something like www.company-name.co.uk/category/page-name. Rather than www.company-name.co.uk/products_new?cat=1&sort=d.
Descriptive URLs are sometimes referred to as ’static’ while non-descriptive URLs with parameters like...
One of the most important factors of running a good SEO campaign is the ability to react to competitors, search engine algorithm changes and the search habits of your target audience.
This means you need to be able to update your site on a regular...
Page Yield is an unusual SEO metric, and one we don’t often see discussed. Simply, the yield is the % of pages receiving traffic compared to the number of pages your site has.
SEO Scotland site Page Yield as one of their top 3 basic KPIs and...
In the last few years, new forms of digital media have come to the fore allowing us to access information and interact as never before. One example of this is the YouTube video sharing site which is second only to Google in the US in terms of Traffic...
