What to do with a marketing blog when you don't work in marketing any more? To be honest I'm not sure, so Wallpapering Fog is going to take a sabbatical for a bit while I decide what to do with it. Friday will be my last day at Mindshare. After ten...

You manage a brand that is the oldest of its type in the world. You hope to influence the life of every person in the UK. And you run this as an advertising campaign. Pathetic.

There's a problem with Holy Grails. In the end they're just trinkets, golden ornaments that shine but are not useful. In Arthurian legend huge, wasteful campaigns were mounted to recover them. So it is with click path, the Holy Grail of web...

Twitter's free, Facebook's free, Youtube's free and they're all trying to raise enough cash to be profitable by selling advertising space. Time for a back of a fag packet analytics session. How much free content can advertising support? So far, I've...

Clean, simple, loads quickly, the navigation is obvious and it's fun. The best agency website design I've seen. These are some web design principles I've been using recently, but once committees get involved, they're a lot easier to come up with in...