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As you can see by the title of this post Web Analytics Demystified has some amazingly huge news — respected industry veteran and former Forrester Research senior analyst John Lovett has come on board as a Senior Partner. I have known John for years...
Long-time blog readers are likely aware that I’m not prone to writing about individual technologies or product features unless I have the opportunity to break the news about something new and cool (or not, as the case is from time to time.) But once...
Few would argue that the past few years in web analytics have been, well, intense. The emergence of Yahoo Web Analytics, multiple management shake-ups at WebTrends, Adobe’s acquisition of Omniture following Omniture’s acquisition of Visual Sciences,...
Now that Omniture’s Q3 earnings are public that I sort of felt like I needed to apologize to the company or at least recognize that they did a good job last quarter leading into their sale to Adobe Systems. Despite what I had heard from multiple...
Recently Google published the results of a Forrester Research study they had commissioned (PDF) to help the broader market understand the use and adoption of free web analytics solution. Google should be applauded for commissioning Forrester to...
