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Web Ink Now

Online thought leadership and viral marketing strategies using news releases, blogs, podcasts, and online media.
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Google finally gets real-time

Dec 8, 2009
Yesterday, Google announced on the official Google blog that real-time Web search is being rolled out. In the Google search results, you will begin to see live updates from sites like Twitter and FriendFeed as well as instant headlines from news and...

Open letter to Ed Whitacre, new interim CEO of GM

Dec 3, 2009
Dear Mr. Whitacre: I was shocked to learn that Fritz Henderson was ousted this week as CEO by the GM board. Having been critical of GM marketing and communications tactics in the past, I felt that Henderson was making great progress in this area....

Marketing products with very long sales cycles

Dec 2, 2009
My daughter is a junior (third year) in high school so we are still a year away from the college application season here in the U.S. But get this - my family has been in college shopping mode for three years! It started when my daughter entered...

CEO blogger reaches a global audience including the media and employees

Nov 30, 2009
Last week I sat down with Paul Levy, President and CEO of Beth Israel Deaconess Medical Center (BIDMC) to learn about how he uses his blog. I'm fascinated by CEOs who blog and who are active on Twitter @PaulFlevy, especially those from large...

Great web sites mix art and science

Nov 24, 2009
The more I research Web sites—and I've checked out many thousands—the more I realize that the best ones unite many important factors in a way that is difficult to describe. They just feel right—as if the creator of the site cares a great deal...


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