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Analyze This!, an iPhone application that makes it possible for stressed managers to monitor revenue and conversion on the go, has just been made available on App Store. Information about goal completions, e-commerce, and campaigns is fetched from...
There is no better way to convince people in your organization about the value of analysis and testing than to let them compete against each other. For that purpose I have created a guessing game based on fifteen tests. Most were run as A/B tests, but...
A new version of Excellent Analytics has been released. It allows you to analyze data from Google Analytics in Microsoft Excel 2007.
New in version 1.0.0.45:
Retrieving 10,000 rows in a single query
Select events in metrics and dimensions
Run a query...
As many as 25–30 of the participants from eMetrics invaded the Mark Red office last night. Eric T. Peterson, Jim Sterne, Aurélie Pols, Steve Jackson, Oliver Schiffers, Petri Mertanen, Marc Saarde, and many more were present.
Some of the slides from...
Have you discovered the cryptic $ Index metric in Google Analytics yet? $ Index gives you a comparison of how much different pages are contributing to your bottom line. A page viewed before the completion of an e-commerce transaction/goal gets the...
