I’ve noticed that you can think about competition one of two ways. One group of people focuses their energy on besting the other competitors. The other obsessively improves their own behavior. Here’s an example of each type: Beat Everyone Else Know...

I’ve been obsessed with Dunbar’s Number lately and its relationship to marketing. Robin Dunbar is a genius professor of anthropology at Oxford. He studied the social behaviors of groups of primates for years and came to some pretty cool...

In his book Good to Great, author Jim Collins examines the traits and habits of 11 companies that achieved massive growth over a short time period. He found that each company’s success came not from a ‘defining moment’ or ‘revolutionary event’, but as...

The more personal the interaction, the better the outcome. Right? New research by Penn State prof Jim Jansen points out that’s not always the case. He compiled data from millions of search queries and ecommerce transactions and came to some...

You really don’t need an army of people to test your new design. Just 5 people from your target audience will do. Based on research from usability prophet Jakob Nielsen, the law of diminishing returns applies to usability testing. In other words, more...