Experts are sought after, are well known, command higher fees and get more business with less effort. The media calls experts to get quotes for articles. Associations call them to speak at their events. People remember them.

As part of your marketing efforts, be sure to offer discounts and sales. People love them and it’s a great way to create cash flow. You can use incentives to entice new people to try your services/products.

Do you ever sit down to write your next ezine article or blog post and find yourself utterly and completelywriters-block.jpg stumped? You have plenty of expertise in your field.

A couple of days ago, Ian Chapman wrote a post on Facebook that I found intriguing. He starts it off: At The Cutting Edge I think one of the greatest things about facebook is how quickly you can discover the people who are at the cutting edge and lea...

People don't buy things. They buy solutions to problems; they want to fulfill a desire or meet a need. To market your business effectively, you have to KNOW your target audience and what problems they face. In your marketing efforts...