Amid the endless pronouncements about social media -- often shortened to "social" these days by consultants trying to sound like they know what they are talking about -- is the...

Blogger outreach rocks. About a year ago, Sumo sent me a a little Otto thingie to review, and I love it, so I was happy when they asked me to review (as in get a free one) their Sumo Omni.

If you're still sitting around wondering whether you should use social media, you need to start clicking on the links in this post. Because honey, the social media train has left the station!