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When can I stop? - a blog by Alec Cochrane

This is Alec's blog about Web Analytics and all things online Marketing
When can I stop? - a blog by Alec Cochrane  
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Pitchforks and Torches at Reddit because of 'Spammer'

Mar 10, 2010
Wow - I've just realised that I haven't posted anything about social media in over a year.  I'm slacking.  Then again I have posted more about social media than I have about SEO, so maybe I've been more slacking with my SEO than with my social media....

Building and Measuring Keyword Footprints

Feb 17, 2010
Well it is Search Engine Strategies (SES) in London this week, so I thought I had better be writing something about search engine optimisation.  This year's SES has been taken over by web analytics guys (or so it would seem from the home page).  I'm a...

Are any Omniture reports 'Standard'?

Feb 8, 2010
As per usual, this post is inspired by someone else (isn't that always the way?) and it has taken me several sessions to write.  This time it is inspired by Avinash Kaushik who wrote a post yesterday on "Analysis Ninjas: Leverage Custom Reports For...

Integrating Voice of The Customer with Analytics data

Jan 18, 2010
After the last post where I got all Philosophical on you, I'm going back to my roots this week.  Partly because I spent half of last week sitting in front of the computer with a bit of writers block.  Possibly accentuated by the fact that I had a cold...

What is a Web Analyst

Jan 6, 2010
"Oh Alec!" I hear you saying, "Are you feeling melancholy and wondering what life is all about?"  No more than normal is the answer that you'll all be happy to hear.  It is a new year, but there is no new whencanistop out there, I am afraid.  Obviously...


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