The subject of wine marketing is widely treated by practitioners and marketing experts in many countries. We are now leaving the Information Age and entering the Recommendation Age through opinion leaders and various trend setters.
Editor reviews are provided by professional editors who evaluate a blog based on the following criteria: Frequency of Updates, Relevance of Content, Site Design, and Writing Style.
Those last few months I've been collecting information on green winemaking, biodynamism, and sustainable development. Not so much because I thought about writing about it but mostly because I was curious about this trend after tasting many organic...
Last week I was interviewed for the French TV channel France5 on how to market efficiently French wines to international markets. The first question of the journalist was: is there any difference between "Old World" and "New World" wine labels? She...
Wine tourism is a difficult topic when you're not a specialist of... tourism but love wine. Promoting both at the same time is a difficult exercise: wine is part of a local culture. When you didn't travel to the place where the wine comes from, you...
Last week I was invited to the "Panorama" Tasting of the on line store Millesima.com on Sauternes and Barsac. I was privileged enough to taste château d'Yquem 1998, 2002 and 2005, Château Climens 1998, Château Rieussec 1997, Château Rabaud-Promis...
Since the Social Media Report by VinTank published a couple of months ago, the notoriety of adegga.com increased tremendously and got a much deserved attention. Founded in Portugal by Andre C. Ribeirinho, adegga.com is a very innovative company whose...
