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What is it? RescueTime: A time management and analysis program. Who makes it? RescueTime (3 guys rocking it with some YCombinator funding to start). Why is it the killerest?
Because it achieves the holy grail of being fun to use, and darned useful too.
What is it? The Dip: A book dedicated to a simple, but powerful and inspiring idea. I'm struggling to decide if it's Seth's best or not. It's certainly a contender. Who makes it? Seth Godin.