I remember a time when word of mouth used to be this highly esoteric thing everybody feared and nobody could really describe. Not any longer. Click here to view the embedded video. According to this new version of the “Did you know” video,...

What was it that  made an attempt to celebrate diversity turn parochial? I went to see Gay Icons last week-end  and left the National Portrait Gallery feeling both puzzled and disappointed. The exhibition was put together by ten selectors,...

Interbrand’s Chairman Rita Clifton believes that good branding is the only way of generating sustainable value. I heard Clifton speak at my livery last night about the winners and losers of the international brand world.  US brands account for 51...

It’s so exciting! My friend and fellow CWN member India Gary has been included on the Powerlist 2010, a list of the 100 most influential black people in the UK. Her citation describes her as “one of the most senior black women in UK...

If you work in cross-cultural communications, what you want to avoid at all cost is the cookie cutter.  Koushik Chatterjee, CFO of Tata Steel, gave a great definition of it in a recent interview with McKinsey: “We do these five things, and...