Number of insert ad pages in Thanksgiving Boston Globe, 2008-2009 (Click for a larger version)
Some people watch football on Thanksgiving Day. Because of my prior lives as a marketing consultant and analyst, I do something different: I count newspaper...
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Note to Rupert Murdoch: Jerry McGuire notwithstanding, yelling “Show me the money” is a loser as an Anywhere media strategy.
Murdoch has been making quite a fuss lately about how little Google pays News Corp...
Last fall, Yankee Group began measuring the pace of global connectivity with a powerful metric we call the Anywhere Index. It’s simply the number of broadband lines, wired or wireless, in a region compared to the region’s population.
Simple, yes:...
Given the opportunity to join IBM’s Global Executive Forum again this year, I jumped. Past experience has proven that it’s an intimate, powerful gathering where C-level execs from global communications and media firms convene to mull key questions in...
Not satisfied with Verizon’s recent launch of its Android-powered Droid phones, Techcrunch.com is now agog with rumors of Google launching its own phone. What’s unanswered in the post, though, is an important question: Why?
Now I don’t have any inside...
