I love Coke. I'm biased to Coke. They say the new Coke Mini is like fueling an addiction in small dosages like light cigarettes and maybe it's true. There's a version of this in the Philippines - Coke Sakto. It's a tiny bottle, smaller than the solo...

Many behavior modification techniques have been used over the years to control or manipulate behavior. There's fear and there's pain, there's deprivation and punishment. There's also gratification (in many forms) The Fun theory (thefuntheory.com) has...

I was researching luxury ads when I came across this funny series of ad attacks starting with BMW versus Audi then Subaru and finally Bentley. This is indeed worthy of a post. This marketing critic sends kudos to BMW for the guts to start the trend,...

The new challenge for marketers has now come to buyers rating their ads - literally. Whereas traditional marketing leaves clients with no choice but to take the product and marketing collateral that come with it, whether they like it or not - now we...