Yesterday the Federal Trade Commission announced new rules for social media engagement. The Commission will be monitoring Facebook, Twitter, and several other social platforms to foster greater transparency among corporations using new social tools to...

Who doesn't like things simple? Simple makes engagement easier. But simple messages are actually more complex than simple. When I refer to the word simple, I'm actually suggesting that when we create content, in this case, I'm thinking about...

Is speed the reason why social media changes communication theory? Michael Gross of Anne Klein Communications Group, LLC thinks so. In his article for the November issues of "Tactics" he writes that communication done well still requires us to...

Not to long ago, Jeremiah Owyang wrote about the eight stages of listening as a social media strategy to learn more about who's saying what online. This type of information helps businesses measure sentiment, monitor issues and potentially avoid...

When PitchEngine first launched, I was excited to see the SMR come to life. I've used the PitchEngine platform, and recommended it to colleagues. Maria Reitan of PRSA caught up with Jason Kintzler, CEO and Founder of PitchEngine, at the...