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Ypulse: Media for the Next Generation

Ypulse marketing blog. Daily news and commentary about generation Y for media and marketing professionals.
Ypulse: Media for the Next Generation Blog  
Listed in: Marketing
Related Topics: entertainment, media, pop culture, teens
Author: Charles Pelton
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Marketing To Girl Gamers? Try A Little Subtleness

Oct 23, 2009
A while back this clever decal, posted by one of the creative folks over on the craft exchange site Etsy, was making the rounds on the web courting oohs and ahhs from techie blogs (who also got...

Ypulse Essentials: NBA Stars Go Virtual, 'Buffy' Without Joss Whedon, DTXTR

May 27, 2009
Tweet shot (how young NBA players are connecting with fans through social media including Twitter and virtual worlds. Plus, the Vatican adds a Facebook app to help young people connect with the...

If Too Much Texting Endangers Teens' Health, Aren't We All In Trouble?

May 27, 2009
Yesterday, The New York Times ran a piece on texting in its Health section with physicians and psychologists expressing their concerns that excessive text messaging may lead to "anxiety,...

Ypulse Youth Media Movers And Shakers

May 22, 2009
Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If...

Microsoft Vs. Mac: Why 'Value' Is Only Half The Battle

May 19, 2009
Can a good bargain beat street cred? Microsoft hopes so: the brand's most recent "Laptop Hunters" campaign features young shoppers on a quest to meet all of their computer needs for under $1000,...

Ypulse Essentials: Disney Teams With ESPN, Metrotexuality, Gen Y Hispanics

Nov 6, 2009
Disney rebrands 'Sports' complex (as "ESPN Wide World of Sports," hoping to boost its appeal to young athletes. Plus a nice case study on Disney XD from Amy of Shaping Youth along with media literacy tips from Packaging Boyhood authors Lyn Mikel...

Guest Post: Why Botched Teenspeak Says Volumes

Nov 6, 2009
Today's Ypulse Guest Post is from Supergirls Speak Out author and former Youth Advisory Board member Liz Funk on the cringe-worthy teenspeak we sometimes see in media. If you work in youth media or marketing and have an idea for a guest post, feel...

Ypulse Jobs: Kaplan Test Prep And Admissions, Sesame Workshop & More

Nov 6, 2009
Today we bring you our weekly sampler of the cool youth media and marketing gigs you can expect to find on our Ypulse Jobs Board. If your company has an open position in the youth media or marketing space, we encourage you to post there. Post a job...

Ypulse Essentials: Hyper-socializers, Mickey's Makeover, Sleep Out Saturday

Nov 5, 2009
Generation of Networkers (WSJ on whether growing up wired has turned Gen Y into serial "time-wasters" or master conversationalists. Maybe a little of both? Plus the life-saving potential of text programs that remind teen liver transplant patients to...

Guest Post: Youthonomics

Nov 5, 2009
Today's Ypulse Guest Post is from our own Dan Coates, president of Ypulse Insights, on generational shifts in the current political climate reflected in our October 2009 Ypulse Report and the abbreviated October Ypulse Monitor product. If you work in...


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