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Ypulse: Media for the Next Generation

Ypulse marketing blog. Daily news and commentary about generation Y for media and marketing professionals.
Ypulse: Media for the Next Generation Blog  
Listed in: Business > Marketing
Related Topics: entertainment, media, pop culture, teens
Author: Charles Pelton
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Marketing To Girl Gamers? Try A Little Subtleness

Oct 23, 2009
A while back this clever decal, posted by one of the creative folks over on the craft exchange site Etsy, was making the rounds on the web courting oohs and ahhs from techie blogs (who also got...

Ypulse Essentials: NBA Stars Go Virtual, 'Buffy' Without Joss Whedon, DTXTR

May 27, 2009
Tweet shot (how young NBA players are connecting with fans through social media including Twitter and virtual worlds. Plus, the Vatican adds a Facebook app to help young people connect with the...

If Too Much Texting Endangers Teens' Health, Aren't We All In Trouble?

May 27, 2009
Yesterday, The New York Times ran a piece on texting in its Health section with physicians and psychologists expressing their concerns that excessive text messaging may lead to "anxiety,...

Ypulse Youth Media Movers And Shakers

May 22, 2009
Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If...

Microsoft Vs. Mac: Why 'Value' Is Only Half The Battle

May 19, 2009
Can a good bargain beat street cred? Microsoft hopes so: the brand's most recent "Laptop Hunters" campaign features young shoppers on a quest to meet all of their computer needs for under $1000,...

Ypulse Essentials: Rolling Stone Restaurants, Youth Impact Report 09, Friendster Relaunches

Dec 4, 2009
Don't call it 'Planet Hollywood' (Rolling Stone announces plans to open a large-scale restaurant and nightclub in LA. Also MTV offers a 360-degree video of tonight's broadcast of the Woodie Awards) (Los Angeles Times) (CNET) - Facebook and real books...

Ypulse Jobs: University of Texas, DoSomething.org & More

Dec 4, 2009
Today we bring you our weekly sampler of the cool youth media and marketing gigs you can expect to find on our Ypulse Jobs Board. If your company has an open position in the youth media or marketing space, we encourage you to post there. Post a job...

MTV Sticky: The Ten Commandments Of [European] Youth

Dec 4, 2009
The folks over at MTV Sticky (i.e. Viacom Brand Solutions International) gave me a sneak peek at their very cool Youthtopia report, a study of the hopes and dreams that inspire European youth today and in turn should be inspiring a new brand equity...

Ypulse Essentials: MTV Launches 'A Thin Line', Boomer Boomerang, Gamer Generation

Dec 3, 2009
MTV launches 'A Thin Line' (a "new multi-year initiative to empower America's youth to identify, respond to and stop the spread of digital abuse." The launch coincides with the release of the AP/MTV Digital Abuse Study that found more than half of...

High Hopes, Good Intentions & Black Dolls

Dec 3, 2009
This week we saw more heated discussions around the unprecedented and  very public steps toward diversity recently taken by major merchandisers Mattel and Disney. As you've heard by now, this year saw both the introduction of Princess Tiana, the first...


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