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Zazoo

Blog for Zazoo, an Australian Internet content development company
Zazoo Blog  
Listed in: Marketing > Internet Marketing, Internet > Blogging
Related Topics: content, online, social media
Author: Ray W.
More from Author: Whether you like it or not, these days your customers are in control. Through the Internet, they can find out about your product or service quicker than you can imagine – and they are sharing that knowledge in ways you never imagined. They’re getting smarter quickly, and they’re having conversations about you – and without you. You need to get involved in the conversation.
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Tags: australia behavioral marketing brand revitalization contextual marketing digital marketing digital readiness survey digital video marketing media companies online video online video advertising
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Do it for love AND money

Jul 8, 2010
Here’s a preview of my first column in NETT magazine - click through to read the whole piece: What’s the secret to financial success for small businesses? It turns out that Dr Seuss could hold the key. Everyone has an idea for their dream job. Mine...

We now resume regular programming…

Jul 1, 2010
How embarrassing, an online content consultancy that doesn’t update its own blog. I’ll eschew all the obvious analogies such as the plumber who doesn’t have time to do the plumbing at his own house, and instead just point to some of the things that...

Zazoo writes for NETT on online video

Mar 10, 2010
Zazoo was asked to put together a workshop article for NETT magazine on how to promote your business online using video. The article has been published in this month’s issue (see a PDF version here). Here are a couple of excerpts: “Online video is...

"Think like an editor" - podcast

Mar 8, 2010
Last week I interviewed Rebecca Lieb, US vice-president for the digital marketing research and publishing company Econsultancy, for a HotHouse podcast on the topics of search engine optimisation and content strategy. Her main message: Like it or not,...

The Internet? It's just a fad (oops!)

Mar 3, 2010
Hindsight’s a wonderful thing… a couple of blogs have picked up a copy of an article printed in Newsweek back in 1995 that dismissed the Internet as a fad. I love the title: “The Internet? Bah!” Writer Clifford Stoll dropped a number of...


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