Papa John's Responds To 2D Barcode Dust Up, written 1 day ago, Papa John's is jonesing to clear the air. I received the message from Papa John's in reference to my post the other day about an email I received from a consumer who received a Papa John's direct mail piece with...

WEbook: Collaborative Publishing, written 1 day ago, Web 2.0 platforms continue to shake all verticals in the business world. The book publishing world, still vibrating from wikis and blogs, should prepare for another potential quake. WEbook has hit the ground. Infamous for being reject-ful, spitefu...

The only branding talk show in Malaysia, which broadcasts on Radio24, 93.9FM. Get insights from brands operating in Asia as well as the latest views and trends on branding in Asia.

Rural Broadband Not What You'd Expect, written 2 days ago, There is evidently a strong belief out there, because I've heard it many times, that rural folks don't have broadband and therefore colleges and universities with more rural audiences should avoid the more engaging aspects that Web 2.0 provi...

I Made America's Best Magazine, written 2 days ago,

Random thoughts on culture-led insight and innovation for brands.

The best time to plant a tree, written 1 month ago, I read this yesterday in one of the small business blogs to which I subscribe: The best time to plant a tree was 40 years ago. The second best time is now. Makes sense, doesn't it? Most of us don't want a tree–we want the beauty/shade it provides...

Nice speech, shame about the facts, written 2 days ago, This useful fact check, might dampen the enthusiasm of those who were swayed by the indisputably impressive performance of Sarah Palin in her maiden speech (I trust that this is not only an archaic usage, but also politically incorrect) as a na...

Olympics - hope, perseverance and endurance, written 3 days ago, This is a highly charged and vibrant brand that flourishes every two years. The Olympic brand explodes with emotions from both the athletes and spectators from around the world. There are winners and losers and many surprised outcomes ...

Get the most out of your trade show display, written 3 days ago, Getting the most out of your trade show display - trade show tips & pointers: Captivate your trade show audiences attention from many feet way, high quality graphics that display your message can capture attention from across the t...

Testing Google Chrome, written 16 hours ago, After hearing about Google Chrome on PBS today, I decided to give it a go. Ever since Netscape messed up Navigator 4·7's successor, I had been looking for an alternative. I switched to IE5 around that time, and haven't really switched back from the Micro...

ArcelorMittal, RIL in WSJ's respected companies list, written 10 hours ago, PepsiCo, headed by India-born Indra Nooyi, is the ninth most respected company in the world, NRI Lakshmi Mittal led ArcelorMittal is ranked 60th and Reliance Industries, India's largest corporate, makes it at No. 83 in the W...

The purpose of this blog is to be a stage for me, Jay Ferracane, to document my observances about the world of design, brand, communication, and the world that occurs in between.

MICROSOFT KNEW WE'D WRITE AN ENTRY ABOUT THIS., written 1 day ago, Looking to make a $300 million splash to resuscitate Vista, Microsoft has launched a new campaign so odd that you know damn well that one of the primary objectives was to get bloggers scratching their heads and giving them lots of fr...

News and insights from the world of brands and communications. Think BBDO is blogging.

U-Haul or MyHaul?, written 1 week ago, My wife and I needed to move a couch yesterday, and re-discovered the great deal that is the $19.95 rental fee for a 10-foot U-Haul truck.  My wife admitted — and then was picked on for doing so — that she never realized that "U-Haul" is so named...

Logo & Graphic Design - the consequences of getting it wrong, written 2 days ago,  The logo design used on the signage is the front end of the business presenting its shop front to passing customers...it certainly helps when it is clear exactly who you are.  The C in t...

Network Marketing, written 1 week ago, Hi Joy,I’ve been getting your companies promotions for quite awhile but haven’t used the services because the business I have had doesn’t really need that type of promotion.  (I’m a ‘franchise’ of the...

Branding the dream is a full time job or so they say.

What Is Creativity?, written 1 week ago, I was asked to create a video answer to this question for Imagine Alexandria.  I figure since I spend almost all day every day flapping my lips about stuff I'd do something a little different.  This was my answer:Yeah, it's a bit hard to rea...