Abercrombie & Fitch is a casual, 'preppy' clothing retailer marketing apparel and accessories to teens and young adults. The company, created in 1892 by David T. Abercrombie, features five different brands: Abercrombie & Fitch, abercrombie kids, Hollister Co., RUEHL No. 925, and Gilly Hicks.
Once a sporting goods and excursion-wear outfitter, Abercrombie & Fitch now offers more casual clothing including cotton tops, denim, sweatpants, underwear, swimwear, accessories, fragrances and more at a moderate price point for both men and women.
Abercrombie & Fitch stores can be found in the U.S., Canada, and Europe with new locations planned worldwide.
