Alpinestars is the global leading brand that most world-class racers trust. It was founded in Asolo, Italy by Sante Mazzarolo. Its brand name was derived from the Italian word "Edelwiess", which literally means in English "Alpine stars." The company started by manufacturing hiking and ski boots but eventually shifted and focused in manufacturing all protective, technical and apparel for motorcycle racing competitions in the 90s. The company became famous with the introduction of the "Tech 10" boots which were worn by the world's best motocross and supercross racers including Nicky Hayden and Casey stoner. Alpinestars is now well known in the field of motorcycle and auto racing like the Formula 1, Motocross, Moto GP, and NASCAR. Find Alpinestars' Fashion line at their official website at www.alpinestars.com or checkout their prices at http://www.bizrate.com/motorcycle-apparel/products__keyword--alpinestars.html