
BCBG Max Azria is a premiere American fashion brand offering multiple ready-to-wear collections for women including dresses, denim, footwear, outwear, swimwear, and small leather goods (including handbags).
Founded in 1989 by designer Max Azria, BCBG Max Azria is a culmination of Azria's years of design experience. Azria, originally from Paris, decided to move to the United States to design a line that would speak to the modern woman, and shortly after, BCBG Max Azria was born.
Celebrity fans of BCBG Max Azria include
Angelina Jolie,
Nicole Richie,
Kate Beckinsale, Sophia Bush, and
Lauren Conrad. BCBG Max Azria fashions are available in both in-store shops such as Sak's Fifth Avenue, Bloomingdale's, Macy's and specialty boutiques all around the world.