Benetton is a clothing company that has been around for decades. The collection is known for using vibrant colors and unique style that speaks to young fusionists. The company currently has four clothing divisions. The United Colors of Benetton goes for the casual look, Sisley for the more glamorous look, Playlife for the American college style and Killer Loop for the streetwear look.
The Italian founded company (which is the largets clothing maker in Italy) can be found in 120 countries and has over 5,000 stores with its main business being in fashion apparel. Their line is primarily casual knitwear, sportswear for men and sportswear for women and kids.
The Benetton business was formed by three brothers and their sister in Ponzano Veneto, Italy. When the siblings' father died, one of the brothers, Luciano left school to work in a clothing store to support his family. Luciano picked up a lot of experience which helped him in guiding the Benetton line to the success it is today.
Today, the Benetton family is still the driving force behind the company and may of the Benetton clan are high ranking executives in the company. The Benetton family brings a full range of styles and quality to the fashion world.
