Chevrolet Silverado - General Automotive

The Chevrolet Silverado are a series of full-size pickup trucks manufactured by American automaker General Motors. First introduced in 1999, it is the second largest volume vehicle in the U.S. just behind the Ford F-Series. The Silverado’s counterpart is the GMC Sierra and the two combined numerically outsell the F-Series. The truck has won both Motor Trend’s Truck of the Year award and the Best Pickup Truck for Car and Driver.

The series is divided between the lower powered GMT800 and the stronger GMT900. Further subdivisions include the Half-Ton and Heavy Duty models.

The Silverado series became particularly famous through a long-lasting advertising campaign named “Like a Rock.”