Chopard - Jewelry

Chopard is a Geneva-based luxury watch, jewelry, and accessories company founded in 1860 by Louis-Ulysse Chopard at the age of 24. Chopard initially concentrated on developing precise pocket watches and chronometers based upon innovative ideas. Chopard is regarded as a manufacturer, in other words they make many of their watches and movements in-house rather than using the base movements of other manufacturers. Chopard, which also has production facilities in Fleurier, is one of four participating brands in the Fleurier Quality Foundation, which certifies a very high level of quality to manufactured watches. The "Qualite Fleurier" standard is meant to compete with the Geneva standards such as the exclusive Geneva Seal manufacturing standard.

Chopard holds three production sites located in Geneva, Fleurier in Switzerland and Pforzheim in Germany. The Company has organized its products distribution through 13 subsidiaries placed all over the world. In addition, the brand has opened over 90 brand boutiques. The Chopard company has developed a variety of watch collections, including quartz and mechanical timepieces, gem-set and technically complicated models, classic and sporty ones.