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Fendi - Fashion Designers

Fendi image Gotta have a Fendi bag! Although best know for having killer purse designs, the Italian Fendi is also a force to be reckoned with in the world of fashion. But wait, Fendi also has Fendi Casa that focuses on home furnishings. So now you can have your purse, clothes and home all Fendi. Get to it!

The iconic fashion line has been around since 1925 and was the first handbag and fur shop in Rome. Founded by a young couple, Edoardo and Adele Fendi, the line gained great respect and acclaim for the quality and design of their products.

In the mid-1940s the couple's daughters took started working for the family business and developed new products. With the help a up and coming fahion designer, Karl Lagerfeld, the company exploded into a fashion powerhouse. Fur was the main product of the company and with Lagerfeld's help the production of fur changed and became more fashionable and soft.

The ready-to-wear line came out in 1977 and had the same elegance and quality criteria. After a few years, the home furnishings collections was launched along with ties, sunglasses, jeans and more. Today a Fendi handbag (or anything Fendi) is considered a fashion luxury.
Oct 20, 2009 | Confashions from Kuwait
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Oct 17, 2009 | DARKCHILD ;
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