So what does FUBU stand for? It actually stand for something believe it or not. FUBU is "For Us, By US". The popular brand includes sportswear, casual wear, shoes, accessories, and even eyewear. The fashion line as become very popular among celebrities and Hip Hop and Rap artists.
Founded in 1996 by Daymond John with the intend to compete with sportswear giants like Nike. The line was started for the local youth community and aimed to provide the community with authentic New York clothing. The line is concentrated in attracting the African American community and the company has even garnered some controversy regarding they are closing out the non-black community.
So what does FUBU stand for? It actually stand for something believe it or not. FUBU is "For Us, By US". The popular brand includes sportswear, casual wear, shoes, accessories, and even eyewear. The fashion line as become very popular among celebrities and Hip Hop and Rap artists.
