Designers Susien Chong and Nic Briand launched the Australian fashion label Lover in 2001. Lover originally began as Bondi Markets, but soon evolved into Lover. The collections at Lover draw inspiration from the worlds of art, music, film and pop culture. The collections have been influenced by Jean Luc Godard, Woody Allen films, Black Flag, Marianne Faithfull, Wu Tang Clan, comic books, and Jimi Hendrix.