PureOlogy was founded in California in 2001. The young company creates hair care and styling products sold only in professional hair salons, beauty supply stores and spas. The wide range of shampoos and conditioners and other hair products are specially made to help people maintain healthy hair, natural or color treated. The main goal behined the creation of the company was to create formulas that would reduce color fading and keep the hair healty.
Jim Markham, founder of PureOlogy, created a sulfate-free formula and products with organic botanicals such as leaves, flower roots and more. PureOlogy was acquired by L'Oréal and relocated its headquarters in New York City.