Ever see those pastel colored polo shirts with the guy on the horse? Those are Ralph Lauren shirts. The fashion dynasty has been making wearing pastel colors cool for years. So next time you see a guy wearing a pink polo shirt, know that Ralph Lauren had something to do with it.
In 1967 Ralph Lauren founded a successful line of ties. During this time, ties were mostly narrow so Ralph Lauren began designing wide ties, handmade and using different materials. The ties were a success. But Ralph Lauren wanted to do more than just design ties. He wanted to create design and sell an image that expressed the elegance of men's wear. He named his brand Polo after the sport he thought to be the most elegant and classic.
Ralph Lauren's Polo expanded the globe including a location in Moscow with the first store of Russia's Tretyakovsky shopping district. Having never gone to fashion school, Ralph Lauren built an empire on just his sense of style. The brand is now part of fashion history and pop culture and has even become a great success online and in the media. Ralph Lauren even made an appearance on Friends, which is a sure sign he will live on in pop culture forever, just like in the fashion world.
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